Top 5 Delivered Meal Kits and Specialty Foods Apps in Mexico: Q2 2022 Performance

In the second quarter of 2022, the top five delivered meal kits and specialty foods applications on a unified platform in Mexico demonstrated noteworthy trends in downloads, revenue, and active users, according to Sensor Tower data.

Vivino: Buy the Right Wine maintained a consistent performance in weekly downloads and active users. Weekly downloads fluctuated slightly, peaking at around 1.3K in mid-April and ending the quarter with approximately 974 downloads. Active users remained stable, with a slight decrease from about 13.4K in early April to 12.6K by the end of June. Revenue remained modest throughout the quarter, with weekly earnings ranging between $6 and $25.

HelloFresh: Meal Kit Delivery saw a notable increase in weekly downloads and active users. Downloads grew from 58 in late March to 354 by late June. Active users also saw a steady rise, starting at 1.7K and reaching 2.6K by the end of the quarter.

Green Chef: Healthy Recipes experienced a surge in weekly downloads in June, peaking at 131. Active users followed this upward trend, reaching 103 in mid-June and maintaining a slight decrease to 89 by the end of the month.

EveryPlate: Cooking Simplified had fluctuating download numbers, with a peak of 18 in late April. Active users increased from 21 in late April to 45 by late May, but no active user data was available after mid-June.

Factor_ Prepared Meal Delivery showed varied download rates, peaking at 32 in mid-June. Active users also saw an increase, from 12 in late May to 41 by mid-June.

These insights reflect the dynamic nature of the delivered meal kits and specialty foods market in Mexico. For more detailed analysis and data, visit Sensor Tower.